About
Highly accomplished Product Management professional with over 18 years of experience driving product strategy, key account management, and business development across the pharmaceutical and construction sectors. Expert in leading cross-functional teams, optimizing product lifecycles, and implementing data-driven pricing strategies to achieve significant revenue and profitability targets. Proven ability to successfully launch products, enhance supply chain efficiency, and contribute to substantial brand growth in fast-paced, dynamic environments.
Work
Team Valley, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Led comprehensive product strategy and lifecycle management initiatives for diverse product lines, driving market launch success and optimizing business performance.
Highlights
Successfully led the rebranding of all Armstrong products to Zentia, meticulously transitioning branding, packaging, and marketing materials.
Streamlined product sample migration processes, significantly reducing operational costs and enhancing overall supply chain efficiency.
Defined and executed robust product strategies across Mineral Fibre, Grid, Private Label, and Vended products, overseeing the full lifecycle from development to market launch.
Identified and resolved critical internal issues, optimizing supply chain efficiency and improving business plan execution.
Conducted in-depth market and competitive analysis, providing strategic insights that informed commercial team decisions and drove market share growth.
Reviewed and optimized pricing strategies across multiple price lists, achieving key revenue and profitability targets.
Cramlington, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Managed critical technical documentation, marketing materials, and packaging assets while leading brand consistency efforts and customer experience enhancements.
Highlights
Led the development of a comprehensive product catalog, ensuring full alignment with new corporate branding standards.
Designed and successfully implemented impactful point-of-sale (POS) materials for distributors, significantly enhancing brand visibility.
Directed the successful rebranding of product packaging, ensuring consistency, compliance, and market readiness.
Managed the creation and maintenance of essential technical documentation, marketing materials, and packaging assets.
Developed and executed effective marketing communication campaigns across diverse digital and print platforms.
Collaborated cross-functionally to enhance customer experience and optimize product presentation.
Cramlington, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Oversaw the complete product lifecycle from R&D to market launch, coordinated global teams, and directed a new training division.
Highlights
Successfully migrated all technical documentation to a new system, enhancing accessibility and aligning with brand updates.
Delivered a high-value export order, directly increasing profit margins and expanding market reach.
Managed the full product lifecycle from research and development through to market launch, coordinating efforts with global teams.
Led technical documentation projects, including international localization initiatives to ensure global accessibility.
Supported marketing efforts by managing website content (WordPress), CRM, email campaigns (Mailchimp & Hootsuite), trademarks, and third-party distribution.
Directed the successful setup and operation of a new training division across multiple UK locations.
Centurion, Gauteng, South Africa
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Summary
Managed product portfolios within the CNS, CVS, Diabetes, OTC, and ARV therapeutic areas, driving market presence and growth.
Highlights
Developed and executed product strategies to enhance market share for key pharmaceutical products.
Collaborated with sales and marketing teams to achieve business objectives and support product lifecycle.
Sandton, Gauteng, South Africa
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Summary
Oversaw brand management for Dermatology and Respiratory product lines, focusing on market positioning and promotional activities.
Highlights
Managed brand development and marketing initiatives for pharmaceutical products.
Coordinated promotional campaigns to increase brand visibility and market penetration.
Johannesburg, Gauteng, South Africa
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Summary
Managed diverse product categories including Anti-Infectives, Dermatology, Pain, Respiratory, CNS, CVS, and Diabetes, overseeing product lifecycle and market strategies.
Highlights
Developed and implemented product launch strategies for new pharmaceutical offerings.
Conducted market analysis to identify opportunities and drive product growth.
Johannesburg, Gauteng, South Africa
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Summary
Managed product portfolios across Anti-Infectives, Dermatology, Respiratory, Women's health, GI, Pain, and OTC, contributing to market presence and sales.
Highlights
Coordinated product marketing efforts to support sales teams and achieve targets.
Analyzed market trends to inform product development and positioning strategies.
Durban, KwaZulu-Natal, South Africa
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Summary
Provided comprehensive administrative support and managed public relations activities for the agency.
Highlights
Managed communications and public outreach initiatives to enhance agency visibility.
Supported senior staff with scheduling, correspondence, and operational tasks.
Johannesburg, Gauteng, South Africa
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Summary
Provided executive administrative support to both the Finance and IT Directors, ensuring efficient departmental operations.
Highlights
Managed complex schedules and communications for senior directors.
Assisted with financial reporting and IT project coordination.
Johannesburg, Gauteng, South Africa
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Summary
Drove sales and managed client relationships for industrial and commercial services.
Highlights
Achieved sales targets through direct client engagement and product presentations.
Developed and maintained strong client relationships, contributing to customer retention.
Johannesburg, Gauteng, South Africa
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Summary
Managed foreign exchange operations and client transactions within a major financial institution.
Highlights
Processed foreign exchange transactions accurately and efficiently.
Provided support to clients on international currency exchange needs.
Skills
Product Management
Product Strategy, Product Lifecycle Management, New Product Introduction, Product Positioning, Product Architecture, Product Asset Management.
Business Development
Key Account Management, Business Plan Execution, Market Entry, Revenue Growth, Profitability Targets.
Marketing & Sales Enablement
Marketing Communications, Sales Tools, Go-to-Market Strategy, Brand Management, Rebranding, Market Analysis, Competitive Analysis, CRM Management (Mailchimp, Hootsuite), Website Content (WordPress), Point-of-Sale (POS) Materials.
Operations & Optimization
Supply Chain Optimization, Business Process Improvement, Technical Documentation Management, Document Control, Process Optimization.
Strategic & Analytical Skills
Strategic Thinking, Analytical Approach, Pricing Strategy, Profitability Analysis, Problem Solving, Data Analysis.
Cross-functional Leadership
Cross-functional Collaboration, Stakeholder Management, Team Leadership, Global Team Coordination, Customer-First Mindset.
Project Management
Project Delivery, Project Coordination, Training Division Setup.